PAST

Founded in 1953 ASK started life as the Study Group for Social and Consumer Research (Arbeitsgemeinschaft für Sozial- und Konsumforschung), one of the first institutes in Germany to study a wide range of social and marketing issues from a mainly psychological viewpoint. At the time, the emphasis was on basic research as well as motivational and segmentational analysis in a variety of consumer goods and service sectors.

PRESENT

ASK is still an independent, owner-managed full-service institute with its own field network, hall/mall facilities and data processing division and many years of experience in all fields of research. Our services are used by clients from all branches of industry and from the public sector. ASK has a highly qualified, experienced and interdisciplinary team, consisting of:

• sociologists
• psychologists and
• economists, backed up by
• a strong team of research assistants
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