METHODS
Different research objectives demand differently tailored methods:
As a full-service institute, we offer the full range of qualitative and quantitative market research instruments - individually or as a combined method-mix:
- Personal interviews
- Mail interviews
- Telephone interviews
- In-home/in-office interviews
- Hall/mall tests
- Ad-hoc and long-term studies
- CAPI/CATI interviews
- Focus groups/workshops/individual exploration
- Observation and recording, discrete or open
- Online
Either standardised using the latest creative techniques or creatively including standardisation more...
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