RANGE (cont)
Trade Research/Business-to-Business:
- Producer surveys
- Dealer surveys
- Consumer surveys
- Customer observation
- Measurement of customer satisfaction
- Image surveys
- Surveys of administrative and sales staff
- Point of sale, placement checks
- Locational analysis
Communications:
- Pre- and posttests for advertising and copy tests
- Creative pre- and posttests of print, audio and video spots (TASK)
- Recall and recognition tests
- Content analysis
- TV spot tests more... back
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