Communications (cont)

• Jingle tests, trailer tests
• Cinema advertising tests
• Buying tests (shop simulations)
• Tracking studies
• Advertising effectiveness tests

Media:

• Creative Analysis System (CAST) - Evaluation of film and TV productions
• Media Analysis System (MASK) - Evaluation of print media
• Script, exposé, format analysis
• Casting optimization
• Workshops to evaluate target group expectations

Social issues:

• Background motivation studies, attitudes and behaviour
• Evaluation of social changes
• Desk research                       back